MARCH 2010 • MAGAZINE
Grn Air
Southwest Airlines’ new “green” plane flies on a message of savvy environmentalism and even savvier marketing.
By Suzanne LaBarre
Posted March 17, 2010
At Southwest Airlines’ media day last fall, the company’s CEO, Gary Kelly, introduced the plane that would supposedly revolutionize air travel. What he wanted to talk about more than any-thing, though, was pleather. “We’re testing two different materials” for the airplane’s seat covers, Kelly explained to reporters in a hangar next doo...
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